Proposed new headquarters for Turner Classic Movies.
Turner Classic MoviesTransmedia Rebrand
Classic films are a fascinating portal into another time that's both strange and familiar. Turner Classic Movies was rebranded with a dynamic, high-contrast logo in order to introduce classic cinema to a new audience, one that could use a reminder of where we’ve come from and how we have and haven’t changed over time.
The new TCM logo references physical film, flashes of light and darkness, and an accumulation of film history.
Poster captures the seductive nature of film through cinematic kisses from the 1920's to the 1940's.
Kisses are as inclusive as possible given the time period, featuring Ramon Navarro, Lena Horne, and what some consider the first (veiled) gay kiss onscreen in the 1927 movie Wings.
Main website opens on highlighted films, then lets users dig deeper for films by collection, search term, or schedule.
Identity collateral uses silver paper to reference the silver screen. Letterhead slips into a vellum envelope, showing the address beneath.
Secondary identity collateral references the process of filmmaking. It uses film scripts as a watermark behind a monospace tyepface.
TCM logo applied to an outdoor rooftop movie theater.
Turner Classic MoviesSecondary Brand
A secondary brand was created for a proposed TCM film festival centered around depictions of America throughout film history as a place of opposites. The film selection and design choices highlight patterns throughout film history that speak to filmmakers’ awareness of our country’s contradictions since the beginning of film itself.
Land of_ website lets users check out films by category, date, and release year.
Land of_ booklet offers a deep dive into how depictions of wealth have changed throughout film history, from It's a Wonderful Life to Wall Street.
Land of_ calendar complements the booklet by showing all the films that fall under the Land of Greed, Land of Goodness category.
Environmental identity applications bring elements of the logo into three dimensions. All images are for a proposed new TCM headquarters that includes a movie theater.
Iconography was created for signage inside the proposed new headquarters.
© Robin Vane 2019