GivabitInteraction Design + Branding
Givabit is an app that helps millennials find and fall in love with the right volunteering match.
Givabit stands out with its playful, bold personality, and with the way it helps users pinpoint their interests (what they actually want to do, not what they feel they should do) and aligns these volunteering opportunities with planned and unplanned free moments.
Givabit logo references sharing and selflessness. The divided heart is perfect for handing one half over to someone in need.
Positioning MatrixGivabit is a centralized source for opportunities that helps users volunteer effortlessly and spontaneously.
StrengthsGathers volunteer opportunities into one system // Creates a one-click process to sign up or donate // Uses notifications to alert users to last-minute events // Learns user likes as users rate experiences
WeaknessesPeople might sign up but flake out at the last minute
OpportunitiesCentralized source of events // Includes an app that fits into a busy life on the go // Rapid sign-up process keeps up volunteering momentum // Focus on user’s home and work area makes opportunities more appealing due to proximity
ThreatsVolunteer Match could start an app // System could get politicized, as Planned Parenthood events are included
“It would be nice if there was a more centralized location, almost like a virtual bulletin board for these opportunities.”
Katie (Age 33)
“I might be interested in trying a few different things, definitely. But in view of time commitments, it would be easier to shop around but then focus on one thing.”
Deborah (Age 66)
Scenario walks through how one user, Katie, uses Givabit to find pre-planned and last minute events.
Community-BasedGivabit prioritizes showing events that are close to the user.
TailoredUsers choose favorite categories when signing up. The app learns from users' subsequent event ratings and filters new suggestions accordingly.
DirectUsers can quickly and easily sign up for events.
Givabit makes interaction flow seamlessly between devices.
System Mapping(Process Snapshot)
Logo Development(Process Snapshot)
Givabit branding uses energetic colors paired with humorous and friendly language. Unlike other subdued and perhaps overly-virtuous volunteer match identities, Givabit strives to be bursting with color and personality.
Givabit posters communicate community, pride and excitement to be a part of a bigger movement.
Left poster uses the playful language of stickers to allude to the many volunteering opportunities to be found nearby.Right poster demonstrates how Givabit helps users find the right match through catering to their likes and responding to their event ratings.
Givabit merchandise uses the bright colors and linear graphic style of the app.
© Robin Vane 2019