Museo della Moda MutatoBranding
Museo della Moda Mutato (MMM) is envisioned as a museum in Milan that celebrates individual style and unusual approaches to fashion from around the world through exhibits on street style and outsider fashion.
Exhibits created for this project cover the festival styles of Afropunk, Bill Cunningham's street photography, and Nigerian bridal fashion.
The MMM logo references the endless manifestations of fashion, as well as fashion's ability to collage unrelated elements into a new, unified whole. The arches of the logo also echo museum columns.
Poster for an exhibit on Afropunk style that highlights the stories behind each look. Visual language uses gestural paint- and ink-like marks to represent individual creativity.
Posters announcing exhibits for 2020. Visual language uses gestural marks and repeated outlines of the logo to represent endless creativity.
Poster with a focus on the Yohji Yamamoto exhibit.
Promotional video for Afropunk exhibit at the MMM.
Proposed museum building with branding applied to exterior and interior.
Hallway and photo pedestal for proposed museum space.
MMM logo applied to an outdoor setting.
Two MMM tote bags using the brand's primary and secondary colors.
MMM stationery: letterhead, envelope, business card, folder, and invoice. Stationery uses the brand identity's vibrant red and both the solid and outlined logomarks.
MMM letterhead uses the primary red for permanent content and black for changeable content.
Brochure on MMM's upcoming exhibits for the year.
Back of the brochure and tickets for the Afropunk 2019 exhibit featuring the same ink- and paint-like graphic language from the posters.
MMM Brand Identity Guidelines.
Spreads of website stills and Afropunk 2019 video stills.
© Robin Vane 2019