Givabit
Interaction Design + Branding
Givabit is an app that helps millennials find and fall in love with the right volunteering match.
Givabit stands out with its playful, bold personality, and with the way it helps users pinpoint their interests (what they actually want to do, not what they feel they should do) and aligns these volunteering opportunities with planned and unplanned free moments.
Givabit logo references sharing and selflessness. The divided heart is perfect for handing one half over to someone in need.
Trend Analysis
Positioning Matrix
Givabit is a centralized source for opportunities that helps users volunteer effortlessly and spontaneously.
SWOT Analysis
Strengths
Gathers volunteer opportunities into one system // Creates a one-click process to sign up or donate // Uses notifications to alert users to last-minute events // Learns user likes as users rate experiences
Weaknesses
People might sign up but flake out at the last minute
Opportunities
Centralized source of events // Includes an app that fits into a busy life on the go // Rapid sign-up process keeps up volunteering momentum // Focus on user’s home and work area makes opportunities more appealing due to proximity
Threats
Volunteer Match could start an app // System could get politicized, as Planned Parenthood events are included
Interviews
“It would be nice if there was a more centralized location, almost like a virtual bulletin board for these opportunities.”
Katie (Age 33)
“I might be interested in trying a few different things, definitely. But in view of time commitments, it would be easier to shop around but then focus on one thing.”
Deborah (Age 66)
Design Criteria
Scenario walks through how one user, Katie, uses Givabit to find pre-planned and last minute events.
Community-Based
Givabit prioritizes showing events that are close to the user.
Tailored
Users choose favorite categories when signing up. The app learns from users' subsequent event ratings and filters new suggestions accordingly.
Direct
Users can quickly and easily sign up for events.
Ecosystem Diagram
Givabit makes interaction flow seamlessly between devices.
Research
(Process Snapshot)
System Mapping
(Process Snapshot)
Logo Development
(Process Snapshot)
Givabit
Branding
Givabit branding uses energetic colors paired with humorous and friendly language. Unlike other subdued and perhaps overly-virtuous volunteer match identities, Givabit strives to be bursting with color and personality.
Givabit posters communicate community, pride and excitement to be a part of a bigger movement.
Left poster uses the playful language of stickers to allude to the many volunteering opportunities to be found nearby.
Right poster demonstrates how Givabit helps users find the right match through catering to their likes and responding to their event ratings.
Givabit merchandise uses the bright colors and linear graphic style of the app.