Museo della Moda Mutato
Museo della Moda Mutato (MMM) is envisioned as a museum in Milan that celebrates individual style and unusual approaches to fashion from around the world through exhibits on street style and outsider fashion.
Exhibits created for this project cover the festival styles of Afropunk, Bill Cunningham's street photography, and Nigerian bridal fashion.
The MMM logo references the endless manifestations of fashion, as well as fashion's ability to collage unrelated elements into a new, unified whole. The arches of the logo also echo museum columns.
MMM logo applied to an outdoor setting.